Bistar Rental Business, Delhi

Managed a Meta Ads campaign for a bistar rental business in Delhi with the goal of generating high quality rental inquiries at a low acquisition cost. To improve performance, we continuously tested different hooks in Reels, experimenting with various messaging angles such as affordability, convenience, and urgency to capture audience attention. Alongside this, we created multiple ad creatives, including different visuals, formats, and copy variations, to identify what resonated best with the target audience.

By optimizing audience targeting, refining ad creatives based on performance data, and improving lead forms, the campaign consistently delivered qualified leads for as low as ₹8 per lead. This iterative testing approach helped us scale winning creatives while eliminating underperforming ones. The overall strategy focused on maximizing lead volume while maintaining strong lead quality, ultimately helping the business increase bookings with an efficient advertising budget.

Screenshot from Meta Ads